Branded content is one of the fasting growing subsets of entertainment for new media. Different from traditional product placement, branded content means structuring a story or episodic narrative around a brand. This can vary from explicit use of products in story to developing programming that reflects aspects of a broader brand image. While the WGA does not cover traditional broadcast advertising, writing branded content for the web CAN be covered under WGA agreements -- resulting in income as well as pension and health care contributions for Guild members. But how does a writer from traditional media break in? How do we make the connections? Reach the brands? And bridge the gap between old school advertising and narrative storytelling. This panel/seminar will address these issues and features writers who have successfully produced branded content for the web as well as producers and other experts in the field of branded storytelling.
Confirmed Panelists include:
Angela Matusik, Chief Content Executive, iVillage Networks (a subset of NBC Universal Digital)
Ryan O'Hara Theisen & Jonathan Rosen, Co-Founder + Film Director, Lucky Viral Branded Content
Stephen Gill, Independent writer/producer specializing in branded content. www.stephengill.net
Moderator:
Jamison Tilsner (Moderator), Director of Business Development, Kantar Video - new unit of WPP dedicated to effectively and efficiently measuring and monetizing online and mobile video worldwide; Co-founder of Tilzy.tv and formerly of tubefilter.tv.
RSVP Required Please RSVP to
events@wgaeast.orghttp://internetweekny.com/events/451
