Digital is culture. PepsiCo has continued to use this idea as a proof point of major campaigns such as DEWmocracy and the Pepsi Refresh Project. With the recent partnership with Foursquare and as PepsiCo prepares to launch PepsiCo10--connecting with emerging technology entrepreneurs with brands across its food and beverage portfolio--this timely discussion will take place between PepsiCo's Seth Kaufman and Bonin Bough. They will engage in an open dialogue about PepsiCo's efforts to engage in the digital space as thought-leaders.
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