Day 2 - Innovation: All About Branded Content/Content Brands
The Internet is in your pocket, on your TV, in your car—EVERYWHERE. Consumers are changing the rules as they lay claim to content on-demand across multiple devices in multiple ways. What about the explosive growth of content as inventory? Find out how publishers and media companies are rising to the challenge and learn from the brands cracking the code.
RSVP Required http://www.iab.net/innovationdayshttp://internetweekny.com/events/278
