We'll be pressing the panelists to teach us what all this real-time bidding, advanced user intent, and dynamic ad mumbo-jumbo really means for those of us concerned with getting direct response performance out of our ads. With the traditional ad network model losing a lot of ground to DSPs, it's certainly an exciting time to be an advertiser or agency and this panel should give everyone a great overview of how to start benefiting from this shift in power.
Panelists:
Victoria Treyger, CMO, Travelocity
Emily Scott, Director of Online Marketing, Kayak.com
Ramsey McGrory, Vice President, Advertising Platforms, Yahoo!
Michael Rubenstein, President, AppNexus
Jon Aizen, COO, Dapper
Moderator: Linda Gridley, Founder, Gridley & Co.
RSVP Required Sign up here:
http://www.fixingadvertising.com/upcoming-events/fixing-advertising-panel-internet-week-june-8-2010-7pm/http://internetweekny.com/events/268
